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    All Google Penalties Are Created Equally --- Or Are They?

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     Thursday, November 01, 2007
    Thursday, November 01, 2007 4:31:41 PM (Eastern Standard Time, UTC-05:00) ( )

    Google updated their toolbar PR recently lowering the PR of many sites that appeared to be given a little negative nudge to encourage “certain” webmasters  to see that selling, leasing, trading, using as a personal hygiene implement, links priced on PR, intended to increase PR, to rub PR or to look sideways at PR was not going to come without a cost. 

    FREAK OUT!!

    Across the webiverse the typical circular debates ensued.  It’s a penalty. No it’s not. It’s for selling links. No it’s not, etc. etc. ad nauseum.

    A few days later the link pimping penalty was confirmed by Googleguy himself, http://www.searchenginejournal.com/matt-cutts-confirms-paid-links-google-pagerank-update/5906/ Not ending the circular debates or the righteous indignation of course, just shifting the focus more to the, “I never sold a link for page rank” malarkey.

    So, it’s true. Everyone really does get gitch slapped for selling links. Or do they?

    You would think that when G sets out to put a little muscle into the, “don’t guck with the PR”  FUD  the most severe gitch slapping would be applied to the face of the most well-known, the most visible, the most advertised of the pimperati  right? Well then maybe you can explain the PR 7 for the best managed, best marketed and most visible link laundry out there, http://www.text-link-ads.com while a prominent competitor http://www.textlinkbrokers.com/ now lives with a measly 3.

    No big deal really as the tool bar seems to have little effective on G placements. The former is nowhere to be found for the term text links, (except for the paid per click ad at the very top of the organic results of course), while our gitch slappee sites nicely positioned at #1. Nice trade-off if you ask me. 

     

    I got an unusual request in response to my last article about my poor cancerous canine named King
    http://massa.techndu.com/2007/10/25/OhMyGawdMyPageRankHasDroppedAndNowMyDogHasCancer.aspx

     

    It was a unique request for a link in the form of “a mention” which I usually ignore, (unless somewhere in the subject line or body I see symbols resembling one of these - $), but this one was a perfect example of a technique I had mentioned in an earlier post about how to get well-known SEO's to do things for you for free. http://massa.techndu.com/Default.aspx#a2323c2bc-995a-4fee-adc5-ccda78d3238e

    That post was telling you how to get people to do what you want by giving them what they want. Mostly, validation in the form of obvious, blatant flattery. And this email illustrated that concept very well and providing, once again, irrefutable proof that the Guru was right. (Always – did you ever doubt it?), So you know I’m gonna talk about that.

    The email said:

    Dear Massa,
    >> 
    >> I've been an RSS reader of your blog since the beginning in August.
    >> I¹m so sorry to hear about your dog. Ok, today was the funniest
    >> article you¹ve written yet.
    >> 
    >> I'm starting an internet company, and I'd like to ask you to mention it.
    >> 
    >> Starting today, Advice Network, will be running an article writing
    >> contest, and we¹d like to offer you and your readers an
    >> invitation-only chance to enter. If you could post about the contest,
    >> I¹d really appreciate it. Let me know and I will link back to your
    >> from my blog (www.advicenetwork.com/blog ) right away.

    To which the Guru replied:

    I don't mind mentioning your new internet company Alex. I appreciate
    > your unique approach to asking.
     
    > Massa
    > 
    > PS
    > I have a good feeling about King's survival odds in spite of the fact
    > that his tumor has now grown to a threemor.
     

    So, there ya go RSS reader since the beginning. Even though I don’t know you, don’t do contests and aren’t familiar with your new internet company, I took a quick look at the site and it looked fine and will gladly give you that coveted link. Of course after your well worded ego booster it could have been a meta refresh to a German poker site and the Guru would probably still have shot you a little juice.

    See ya later kids!

     If you don’t quit pickin at that it never will heal!

     

    Peace Y’all
    the seo guru